MY STORY

After 15 years travelling all over the world as a marketing generalist (and operating a couple of businesses of my own along the way), I chose to specialise in the part of my work that truly inspired me - the visuals and storytelling behind the brand.

Today, I work with businesses to create content that does more than just 'fill your feed'. It builds identity and creates a lasting impression.

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WHAT I DO

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I specialise in:

• Photography & editing

• Short-form content (Reels, TikTok)

• Brand storytelling

• Content strategy & planning

Whether it’s a one-off shoot or ongoing support, my focus is always the same: creating content that feels authentic, elevated, and intentional while pleasing that pesky algorithm to make sure your investment converts.

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MY APPROACH

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I’m not interested in overly polished, generic content that could belong to anyone. My work sits somewhere between luxury and real life blending refined visuals with genuine, unscripted moments. It’s about capturing brands as they actually are, just at their very best.

Every project starts with understanding:

• who you are

• what you stand for

• and how you want people to feel when they come across your brand

From there, everything is built with purpose.

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WHY IT MATTERS

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Content isn’t just clickbait, it’s about connection. People don’t engage with businesses they don’t feel something for. My job is to help create that feeling. Everyone has a story to tell, and I’d love to help you tell yours properly.

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A BIT MORE ABOUT ME

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Outside of work, my life is deeply rooted in my rural lifestyle. I live outside Antrim in Northern Ireland with my dog Rebel, cat Biggie, and 2 sheep in my garden that belong to a local farmer. I spend my free time with horses, on a hack or in a lesson, occasionally beekeeping which I've dipped in and out of for years, or on a jaunt to the coast with the pup. That connection to nature and rural life heavily influences my style: grounded, textural, and story-led.